/ 01 Context
Master Plan Industries is a consumer electronics startup based in Phoenix, Arizona. In September of 2019, they found success on Kickstarter with a product called the Novatrope, which is a kinetic sculpture that uses strobe lights and rotation to create an optical illusion of impossible, infinite motion.
Master Plan Industries came to us while their product was in the prototype phase. While they spent a majority of their time on the technical aspects of their product, they were looking for guidance to assist with branding, digital marketing strategy, and overall business development.
What is a Novatrope? Who wants a Novatrope? Will they know what they’re looking at?
These were the questions we found ourselves asking repeatedly throughout this campaign strategy process. With such a unique product, we had to explore every detailed niche of art and technology to identify the audience that would be interested in a product like the Novatrope.
Being that the Novatrope is based on the Golden Ratio phenomenon, we were very excited to implement this popular concept in their logo. After multiple iterations and feedback loops, we were able to create a logo that the founders are proud of and directly correlates to their first product. Thanks to extensive research and calculated PR outreach, Master Plan Industries was able to raise $38,000 on Kickstarter to launch their venture, surpassing their goal by $8,000.