marketing

Aha To Exit Case Study

/ 01 Context

Aha To Exit is a proven startup accelerator and community complete with mentorship, resources and one-on-one guidance provided by trained and certified startup experts. 

Whether your business is just an idea or a candidate for acquisition, their team provides targeted resources and actionable guidance to move you to the next stage of the startup life cycle.

Aha To Exit needed a website that functioned as a powerful marketing and communications tool to attract aspiring entrepreneurs, position itself as a thought leader in the entrepreneurship space, and host their online video academy.

Aha To Exit approached SCI Creations to design and develop a new website. 

/02 CHALLENGES

We helped Aha To Exit reach their objective of building a website and community tailored specifically for entrepreneurs. ​

We recommended the development of a video academy/community hybrid, built from the ground up, with a custom design to uniquely deliver the experience that Aha To Exit wanted to provide to its customers.

/03 results

We were able to closely collaborate with the Aha To Exit team to pinpoint exactly what they were looking for, and were highly successful in building a website that met and surpassed their expectations. 

The results can be viewed here:

AhaToExit.com

SOS Arizona

/ 01 Context

Save our Schools Arizona is a group of grassroots, nonpartisan parents, teachers & business leaders who support public education in Arizona by fighting for increased funding & tax dollar accountability. They had been working tirelessly for the last two years outside of their day-to-day jobs to build their base and fight against big-pocket campaigns who wanted to siphon money from already underfunded public schools to support a private voucher.

The leaders of SOS approached us in September of 2018 right before the end of midterm election season. 

Although they made tremendous headway and had an active base they feared their message wouldn’t be able to reach the masses without a strong online presence. We were more than willing to join the fight.

/02 CHALLENGES

Political advertising comes with its own set of challenges such as heavy restrictions for copy and images, additional personal identification for advertisers and an altered strategy for campaigns. Selecting and narrowing down on a target audience plays a huge role in advertising but the difficulty in this political campaign was not to narrow down but to broaden the reach to as many Arizonans as possible while finding what messages they respond to best. 

Budgeting was also a challenge as we had to hypothesize and test how and when people were going to vote so we knew how to allocate expenditure. All of these factors had to be tested & refined within six weeks.

/03 results

Save Our Schools Arizona’s fight against Proposition 305 was a resounding victory. Prop 305 lost by a landslide of 65% against and 35% for. As their digital marketing team we were able to reach millions of Arizonans online and help swing the vote. With millions of impressions we increased their Facebook followers by 53%, had thousands pledge to vote no, and drove tens of thousands of voters to their website. By cleverly targeting different age groups, demographics and online hotspots we were able to increase the importance of voting no on Prop 305 and help the SOS spread the word online in a massive way.