Web Services

Billy Hurley III

Rethinking, redesigning and improving the website of the
Pro PGA Tour golfer, Billy Hurley III.

/ 01 Context

We have worked with Billy Hurley III for over 3 years and after all that time we finally we able to work with him on a brand new modern website design. 

Billy Hurley III is a professional PGA Tour golfer and has played in numerous events, finishing 5th at the Honda Classic, tied for 4th at the Greenbrier Classic, and qualifying for his first U.S. Open & Open Championship. He struggled during the 2015 season, ultimately losing his PGA Tour card. But he rebounded quickly in 2016 with a win at Quicken Loans National, a Tiger Woods-hosted tribute to military personnel. With that, Billy qualified for his first PGA and Masters Championships. As of today, Billy is the only U.S. Military veteran on the PGA Tour.

Billy needed a modern website design that conveyed who he was and was a great platform to spread awareness of his golf tournament and his foundation.

/02 Integrations

SaaS Connections: The Rocket Fuel University product consists of many different SaaS (Software as a Service) programs. We utilized Zapier, custom webhooks, and custom plugins in order to confidently pass the data between all of the platforms.

Examples included: WordPress, Kajabi, Ontraport, Zoom, Stripe, QuickBooks and more.

Desktop View of Landing Page & Video Academy

/05 CHALLENGES

We recommended the development of a completely new website, built from the ground up, with a custom design to convey the value that Mark provides to his community.

The challenge was great. Mark’s previous website was created entirely with Clickfunnels. Creating a new site on WordPress and then carefully migrating the new pages was a tedious and laborious process. 

/06 results

We were highly successful in launching the website and accomplishing our client’s goals. We were persistent in our communication in order to make sure we fulfilled on all expectations to deliver a well-received finished product.

Billy now has a state-of-the-art professionally designed website that enables him to have a digital presence and a central hub for all of his work.

Rocket Fuel University has been a tremendous success: hundreds of Visionaries, Integrators and business leaders now have an integrated peer group platform where they can continue to ascend.

We are happy to have played a role in helping Mark execute his vision of helping entrepreneurs achieve their unique exponential freedom.

The results can be viewed here:

RocketFuelUniversity.com

Rocket Fuel University

/ 01 Context

We have worked with Mark C. Winters, a well respected entrepreneur, thought leader and co-author of Rocket Fuel, for over 3 years and we have experienced many “wins” together.

After a successful redesign of his website for 2020, our marketing plans were put to the test due to the global COVID-19 pandemic. With online learning becoming increasingly important due to this event, we wanted to ensure that Mark and his Rocket Fuel brand were in the right position to provide value.

Although Mark has built a strong company and career through connecting individuals with their unique leadership roles, he wanted to provide a community for these individuals to collaborate and learn online. 

With their newly realized role clarity, they can continue to learn Rocket Fuel’s deepest principles and insights, even during this era of social distancing.

Our solution was born: Rocket Fuel University, an online community where Integrators and Visionaries can come together to master their skill sets and help transform their company’s Visions into reality.

/02 Product Build

LMS: We built a multi-faceted Learning Module System (LMS) that would allow users to have access to lesson modules, private discussion forums, and live Q&A calls.
University model: Similar to the University model, users have to progress through the various areas of the platform. Completion of assessments & courses trigger access to new areas of the platform.

Live Q&As: The live calls are a major part of the product’s value. We connected Zoom Live Meetings with the LMS to facilitate pre-submitted questions, registration, and access to the recordings.

/03 Marketing

Website Build: In addition to the LMS platform of the course, we build a dedicated WordPress site for the program. Landing pages, checkouts, order confirmation pages, etc. were all included.
Email marketing: phased 4-week launch plan, with custom messaging for various segmented audience lists, as well as abandoned cart sequences. We converted 130+ monthly subscription members within the first 3 weeks of launching the new product.

Social media advertising: Cost Per Acquisition (CPA) focused approach of remarketing to warm custom audience sets, returning 300%+ Return on Ad Spend (RoAS).

/04 Integrations

SaaS Connections: The Rocket Fuel University product consists of many different SaaS (Software as a Service) programs. We utilized Zapier, custom webhooks, and custom plugins in order to confidently pass the data between all of the platforms.

Examples included: WordPress, Kajabi, Ontraport, Zoom, Stripe, QuickBooks and more.

Desktop View of Landing Page & Video Academy
Mobile View of Landing Page

/05 CHALLENGES

We recommended the development of a completely new website, built from the ground up, with a custom design to convey the value that Mark provides to his community.

The challenge was great. Mark’s previous website was created entirely with Clickfunnels. Creating a new site on WordPress and then carefully migrating the new pages was a tedious and laborious process. 

/06 results

We were highly successful in launching the website and accomplishing our client’s goals. We were persistent in our communication in order to make sure we fulfilled on all expectations to deliver a well-received finished product.

Mark now has a state-of-the-art professionally designed website that enables him to showcase his value, and also better track the success rate of each page and funnel.

Rocket Fuel University has been a tremendous success: hundreds of Visionaries, Integrators and business leaders now have an integrated peer group platform where they can continue to ascend.

We are happy to have played a role in helping Mark execute his vision of helping entrepreneurs achieve their unique exponential freedom.

The results can be viewed here:

RocketFuelUniversity.com

Footprint Foundation

/ 01 Context

The Footprint Foundation was started by the sustainable packaging company, Footprint. Their patented products are designed to eliminate plastic in all types of packaging. The foundation was started to spread awareness and provide resources to people and educate on how to eliminate plastic in your daily lives. Started by Christine Figgener, who is a marine conservation biologist and ocean advocate who is passionate about conserving marine turtles, fighting plastic pollution, and empowering women in science, technology, engineering, and math (STEM).

Having already created the parent website, FootprintUS.com, we were thrilled to work with Christine on this exciting non-profit. The website needed to provide resources, educational material, showcase events in the community, and discuss issues.

/02 Comic Series

Footprint also asked us to illustrate a comic series about plastic education. Starring, the Foundation director, Christine Figgener, and a fictional sea turtle. The series highlights the issues sea life is facing when it comes to plastic pollution. 

This was a challenging project all around, especially the comic series. The series is on-going and releases weekly. SCI is in charge of maintaining the website and illustrating the series.

Check out the comic series here:

/03 Interactive Comic Builder

In addition, Footprint Foundation asked us to create an interactive comic builder for kids to create their own comic about eliminating plastic. We created templates and characters for children to use inside the platform.

We chose to use the platform, Canva.com, as the place for kids to create their own comic. An easy-to-use platform that many parents already know how to use, it was the perfect solution for kids to easily make comics, with our illustrations and templates.

Check out the comic builder here:

A kid created comic example

/04 results

Footprint and the Foundation was very excited to launch their new website and comic series. We continue to assist them with website maintenance and illustrating new issues of the comic.

So far, there has been nothing but positive feedback from users and kids creating comics and we are very excited to continue working with them moving forward.

The results can be viewed here:

FootprintUSFoundation.org

Marijuana Industry Trade Association

/ 01 About

MITA is the voice of the cannabis industry in Arizona. They help Arizona’s cannabis businesses stay informed in a rapidly changing industry, network, and connect with businesses in other regions. They also work directly with policymakers to ensure that Arizoan’s program is fair, tightly regulated and successful. Their devotion to defeating negative stigmas and ending prohibition is second to none in the state of Arizona and they will play a key role for legalization in 2021.

We were thrilled to work with UNDOO because of their cutting-edge product in an industry that has grown immensely over the recent years. They came to us with the need for a modern-looking website that reflects their innovative product, along with a variety of other services. We are still working closely with UNDOO today and are very excited to continue working with them to build a strong digital presence for their brand.

/ 02 Context

In an industry that is changing rapidly as the world’s perspective towards cannabis shifts, it’s important for businesses to stay informed and connected within the industry. MITA wanted to provide more value to their members by updating their website with a professional design, load speed optimization, and a member login capabilities. After building their new website and optimizing it’s load speed, we held multiple training sessions so our representatives could teach MITA’s internal team how to maintain their website using our recommended tools.

Since MITA is at the center of the cannabis industry in Arizona, they are in possession of one of the largest cannabis-specific databases in the industry. Unfortunately, their database was unorganized and had not been engaged with in months, which is why they asked us to organize their Constant Contact database and develop a marketing funnel that would allow them to show off their new website and get more businesses into their organization.

Previous Website
Updated Website

/03 CHALLENGES

With this web service project, we did everything in our power to ensure that MITA’s internal team understood each step we were taking throughout the development process. Our team was used to managing and optimizing our projects after completion, and this consulting experience proved to benefit both parties as we were forced to think deeply about each component to ensure the MITA team would be able to maintain their website and membership portal moving forward. 

Knowing that we weren’t going to be involved with MITA’s marketing funnel prior to it’s development, we were faced with the challenge of creating a campaign with assets that can be reused and easily modified. 

/04 results

Development
Their previous site was not optimized, ran slow, and had several technical problems. Such as unnecessary plugins, multiple page builders, incorrect heading structure, and unoptimized images, which made the website’s load speed very slow. After removing all of the unnecessary software and adjusting their domain settings, we were able to bring their page speed up.

Design
Although we did not modify their branding, the key was using their branding in the way it was intended in the first place. Our primary goal was to give a clean, cohesive page structure across the entire site. One of the main issues when it came to their original website was the mobile optimization and awkward spacing, which made it difficult to read. We made sure to focus on making the website content easy to consume with the mobile display while utilizing their branding in a more professional manner.

Marketing
After organizing MITA’s database with the proper segments and tags based on their previous campaigns and audience insight from their team, we developed a membership-specific landing page. This includes all the information about MITA’s memberships while highlighting how this organization can benefit any business in the industry. They launched their first email campaign with our funnel in place in August of 2019, and they are still seeing new membership application submissions each week.

The results can be viewed here:

MITA-AZ.org

UNDOO®

/ 01 Context

UNDOO® is a unique brand in the cannabis industry. Their patented product is designed to quickly clear your head of any discomfort associated with THC overconsumption. Whether you’re a new patient trying cannabis for the first time or a seasoned veteran whose edible or concentrates were a little too strong, UNDOO Softgels are here for you.

We were thrilled to work with UNDOO because of their cutting-edge product in an industry that has grown immensely over the recent years. They came to us with the need for a modern-looking website that reflects their innovative product, along with a variety of other services. We are still working closely with UNDOO today and are very excited to continue working with them to build a strong digital presence for their brand.

/02 CHALLENGES

As many agencies may have already experienced, it can be very difficult to get paid advertisements approved on main advertising networks due to tight restrictions on consumables, especially if they have ties to the cannabis industry. 

Due to this, we make sure to refer to representatives from these platforms to identify what they can do to be approved, which has taught us a great deal about both the cannabis industry and advertising consumables.

/03 results

UNDOO was very excited to launch their new website and begin developing their digital infrastructure. After completing their website, setting them up with a CRM system, and general sales automations, we immediately began building an Affiliate Portal for them so they could promote their product online without the uncertainty that comes with using an advertising platform. 

So far, there has been nothing but positive feedback from their influencers and we are very excited to continue working with them moving forward.

The results can be viewed here:

UNDOO.com